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>>> Mediam'Rad website: www.mediamrad.org
Specific objectives
1/ Carrying out comparative analysis of media messages put
out on international and intercultural relations and on the social,
economic and political divides, their dynamics initiate.
An analysis of plural messages on international and intercultural
relations and their divisions is prerequisite for any understanding
of the way the public perceives the affairs and challenges of today’s
world.
2/ To promote and strengthen the role and place of ethnic
media as producers and disseminators of expert opinion and innovative,
pluralist information on international and intercultural
relations by encouraging lasting collaborations and partnerships
between ethnic media, community media and mainstream media.
Ethnic media, because they are produced and disseminated in Europe,
but are also closely linked to the developing world, are at the
junction between North and South. In this sense they could play
a crucial role in renewing the analysis of the way public thinks
about today’s world, especially regarding issues like development,
integration and fight against discrimination, and citizenship.
3/ Producing and disseminating a wider and more original
range of information on current international and intercultural
relations – and their corollaries in terms of divisions
and exclusion – arising from the mix of ethnic media and other
media.
The idea is to provide crossed analysis and understanding which
should enable the different strata of society reached by these media
to see how interdependent these issues are and take in account the
diversity here and there, but also between here and there.
Products and services
1 directory of ethnic media, in paper version (with a print run
of 1500 copies)
1 electronic database on ethnic media in Europe
9 skill-sharing workshops on professional practices will gather
450 media workers and representatives from the world of development
and international co-operation but also of fight against discrimination
and integration
3 European media meetings will bring together 180 media professionals
of ethnic media, mainstream media and community media
90 articles, radio and television program will be produced by journalists
of ethnic media in collaboration with mainstream media
1 typological analysis on produced information and audiences, of
ethnic media in paper version (with a print run of 1500 copies)
2 comparative surveys on the content of the articles and documentaries
will be published in a run of 1500 copies
Expected results
A network of committed journalists and
publishers from ethnic, mainstream and community media
Formulation of recommendations on methodology and strategy
for journalists and publishers, their professional organizations
and training establishments
Institutional strengthening of ethnic media for
increasing their visibility and their range of influence
Global Impact
Beyond these first results, the main impact expected is an increase
(in terms of volume) and a modification (in terms of content) in
the information and analysis circulated by mainstream as well as
community media. This includes a change in the priority and treatment
the mainstream media give to international and intercultural relations.
In other words, this program wants to make diversity recognized
as a source of enrichment. Diversity must allow a strengthening
of plurality and credibility of published information, in order
to support a greater objectivity in the news. This strengthening
of information plurality on international and intercultural relations
should contribute to revitalize the public interest and contribution
on actions and policies of international development, integration
and fight against discrimination.
Geographical areas
Directly - France, The Netherlands and Italy
Indirectly - Countries of the European Union in
the North (United Kingdom, Sweden), In the Center (Belgium, Germany)
and In the South (Spain, Portugal)
Beneficiaries
Directly
120 media professionals
1/ journalists and publishers of ethnic and Diaspora media,
2/ journalists and publishers of community media linked to Development
NGOs and organisations in charge of actions on integration and fight
against discrimination,
3/ journalists and publishers of mainstream media, especially involved
in international and intercultural issues
Indirectly – From several thousand to several
million people, especially:
Immigrant and ethnic minority communities – according
to available information on the average audience for these media
(10 media targeted), approximately 100,000 persons per country will
be reached by their outputs
Public and members of international development NGOs and intercultural
organisations
Audiences of the mainstream media, through partnerships
of production with ethnic and Diaspora media
European consortium
INSTITUT PANOS PARIS – European leader NGO
in charge of the implementation and development of the programme,
Panos Paris will be specifically in charge of the European co-ordination
and of the Centre European area – www.panosparis.org
COSPE – Based in Italy, COSPE is a international
development NGO settled at Florence and initiating activities in
the fields of media, development and immigration. It will be in
charge of the Southern European area. – www.cospe.it
MIRAMEDIA – Dutch NGO focusing on Media /
Minority issues, MiraMedia will be in charge of the Northern European
area – www.miramedia.nl
Professional media organisations, such as the International Federation
of Journalists, media unions, ethnic and Diaspora media groups,
unions or networks, etc.
Potentials partners
Professional media organizations, such as the International Federation
of Journalists, media unions, ethnic media groups, unions or networks,
etc.
Media and intercultural relations research centers – such
as the Centre for Research on Ethnic Relations (University of Warwick),
or the Department of Applied Social Sciences (University of Bradford,
United Kingdom), ERCOMER (Netherlands), etc.
Development NGOs working on development and information issues,
such as the World Association for Christian Communication (United
Kingdom), N(o)VIB (Netherlands), CCFD (France), etc.
Organizations involved in integration and fight against discrimination
programs, such as CIMADE, MRAP, Génériques (France),
Trust 1990 (United Kingdom), ENAR (European network against racism),
etc.
Immigrant and ethnic minority organizations, Sumpayo and AFRONEF
(Netherlands), IDD (France), AST (Italy), Forim (France), etc.
Actions
ACTION 1 - CO-ORDINATION/MANAGEMENT OF A NETWORK
of representatives of various media groups (mainstream, ethnic minority,
community, etc.) and relevant stakeholders, representatives of development
co-operation and intercultural players, IEMOs (immigrant and ethnic
minority organizations), media professional organizations and research
centers.
This involves:
- Creating and running a European network of media professionals
concerned with the action, in relation with local coordinators
- Setting up centers run by the national coordinators appointed
to extend the project’s activities
ACTION 2 – BUILDING AND REGULAR UPDATING OF AN COMMON
INTERNET PORTAL AND 3 NATIONAL WEB SITES
To present main actions, news and results of the project at European
and national level
ACTION 3 – DIRECTORY OF ETHNIC MEDIA IN EUROPE
– Inventory and classification
This involves:
- The production of a database providing data on the information
produced by these media, the channels used for dissemination and
the audiences reached
- An analysis of the level of institutional and organizational development
of ethnic media involves an assessment of their strengths, constraints
and needs
ACTION 4 – COMPARATIVE CONTENT ANALYSIS OF MEDIA INFORMATION
- Content analysis on media information published by the three groups
of media
This involves:
- Conducting an analysis, which will aim to demonstrate the differences
in content and approaches of the various groups of media with reference
to international and intercultural relations and their current dynamics.
This analysis will look at the output of 12 media per country over
a six-month period.
- Publishing and disseminating the results of the analysis described
above as an electronic briefing, with a paper version and a jointly-produced
book
ACTION 5 – SKILL-SHARING WORKSHOPS for professionals
in the three selected groups of media – Organization of 9
national workshops (two days each) on professional practices and
media coverage of international and intercultural relations, involving
50 participants per target country and aiming at:
- analyzing the particular strengths and constraints of each media
category
- identifying possibilities for collaboration on the basis of common
interests
- building recommendations on methodology to encourage regular partnerships
- definition of a curriculum based on the results of the first two
analyses
ACTION 6 – EUROPEAN MEDIA MEETINGS –
Organization of 3 media meetings for media workers from the three
media categories, media professional organizations and international
development and intercultural stakeholders. This involves the organization
of three 2 day meetings, each of them involving 60 participants:
- The first meeting will focus on content analysis of media productions,
ensuring that the project remains genuinely participatory. This
first meeting will also aim at establishing synergy between the
different groups of media involved
- The second meeting, organized along the lines of the first national
workshops, will mainly focus on sharing national initiatives with
partners from other countries involved in the project
- The final meeting will be a platform to finalize and validate
content analysis of media productions previously undertaken in the
context of this program. Once again, it will ensure genuine participation
for the various groups of participants in the analysis and full
involvement in the dynamics implemented in the program.
ACTION 7 – FUND FOR PARTNERSHIPS: management
of a support fund to stimulate partnerships between ethnic media
and mainstream media for the co-production and co-dissemination
of information related to issues of development, international and
intercultural relations.
This involves:
- Supporting the production of 30 articles and/or radio and television
programs per country covering the accommodation and travel costs
of the journalists, members and involved in these partnerships and
hosted in other media groups.
ACTION 8 – FINAL COMPARATIVE CONTENT ANALYSIS OF MEDIA
INFORMATION PRODUCED by media participants in the project
- i.e. 120 media
This involves:
- an analysis and evaluation of the progress and developments observed
in professional practices in terms of content and treatment of information
on international and intercultural relations and their current dynamics.
The first content analysis will be used as baseline for comparison,
with further interviews to analyze the content of messages and information
produced
- Publication and dissemination of the results of the analysis as
an electronic briefing and a jointly-produced book
ACTION 9 – AWARDS “MEDIA FOR DIVERSITY”
These awards will be delivered during a ceremony organized at the
end of each European Media Meetings and aim to make recognize good
practices of media coverage on international and intercultural relations,
and development
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